Writer & Editor
I'm a freelance writer with over 15 years' experience focusing on entrepreneurship, business and development in the Middle East.
My work has appeared in international publications, including Forbes, Newsweek, MIT Sloan Management Review, Ms. Magainze, and The National News amongst others.
My Latest Work
Companies in the Middle East need to reduce high turnover among young employees
Omar Elsiefy is a young employee in his mid-twenties. He specializes in using technology and innovation to transform businesses and help them succeed. Despite his young age, he’s already had three different career experiences. After graduating from university, he launched his startup, worked at a media company, and, more recently, joined a leading consulting and accounting firm.
Elsiefy’s experience is not unique among youth today. They are constantly on the lookout for better and more suitable...
Elsiefy’s experience is not unique among youth today. They are constantly on the lookout for better and more suitable...
The Middle East is stepping into AI's agentic future. But what are the risks?
Imagine asking an AI agent to take over some of your daily work tasks. If you’re a marketeer, you can ask it to build lead lists, send personalized communications, and run competitor analyses, leaving you to focus on more critical work, like strategizing for a marketing campaign.
An AI agent can do all of this and more. From acting as a virtual personal assistant to performing more complex tasks like managing a refund or reconciling financial statements, AI agents can open a new world of possib...
An AI agent can do all of this and more. From acting as a virtual personal assistant to performing more complex tasks like managing a refund or reconciling financial statements, AI agents can open a new world of possib...
How a stronger US dollar will affect Middle East start-up funding | The National
Are investors in the Middle East losing interest in AI firms?
A Stanford University analysis shows that $934.2 billion was invested in AI from 2013 to 2022. However, some indicators indicate investor interest in the technology is waning. A report from Stanford’s Institute for Human-Centered Artificial Intelligence (HAI) found that global investment in AI fell for the second year in a row in 2023. Private investment dipped from $103.4 billion to $95.99 billion, and total investment in AI fell to $189.2 billion last year, a 20% decline compared to 2022.
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There’s a Surge in Data Center Demand in the Middle East. Can Growth and Sustainability be Balanced?
As the Middle East grows its digital economy, it heavily invests in data centers. With businesses and consumers generating more data than ever before, from working online to streaming and using generative AI like ChatGPT, countries in the region are building the infrastructure needed to keep up with increasing demand.
But this growth poses a problem. Data centers are among the biggest emitters of CO2 in the world. Yet, building data centers in the region shows no signs of slowing down. According...
But this growth poses a problem. Data centers are among the biggest emitters of CO2 in the world. Yet, building data centers in the region shows no signs of slowing down. According...
Why Saudi Arabia is emerging as key exit market for start-ups | The National
Egypt’s #MeToo Activists See Progress, but ‘the Road Ahead Is Long’
CAIRO—With hundreds of women flooding social media in recent months with accusations of sexual harassment and assault, a growing #MeToo movement is taking Egypt by storm. Their online testimonials have garnered massive public support and prompted reforms to the country’s sexual harassment laws, like granting anonymity to victims and witnesses in sexual assault cases. More broadly, they are challenging the culture of victim-blaming that is often associated with sexual harassment and assault in Eg...
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